Case Study

Your Way, Every Day

Client

An activewear brand with a mission to inspire an active lifestyle and empower individuals to move with confidence and comfort.

Problem

The activewear brand wanted to broaden its appeal beyond fitness-focused content and connect with a larger audience. The goal was to position their products as more than just gym attire, but as versatile, stylish choices suitable for a variety of occasions—from casual day looks to chic evening wear.

Insight

In today’s fashion landscape, consumers seek versatility and functionality. They want clothing that easily transitions through different parts of their day, blending comfort with style. This insight led us to focus on showcasing the brand’s offerings as a lifestyle choice rather than solely as workout attire. By emphasizing the collection's versatility, we could reach a broader audience interested in clothing that offers both performance and everyday style.

Solution

I developed a month-long content calendar with two distinct grids to highlight Your Way Everyday Campaign which focused on showing the activewear in various settings, highlighting how the pieces could transition from casual day wear to evening looks. The grid was structured to feature versatile styling ideas that emphasized comfort and confidence for any occasion; and new collection teaser to build anticipation for the upcoming launch. I crafted a teaser grid showcasing select pieces from the new collection in sleek, polished settings. This layout provided a sneak peek that kept the audience engaged and excited.